 Video DescriptionLast fall, Dove extended its image building with a successful bit of viral marketing: a seventy-five-second online video called Evolution. Created by Ogilvy & Mather, the video is a close-up of a seemingly ordinary woman, shot in harsh lighting that calls attention to her uneven skin tone, slightly lopsided eyes, and dull, flat hair. In twenty seconds of time-lapse video, makeup artists and hair stylists turn her into a wide-eyed, big-haired beauty with sculpted cheeks and perfect skin. It’s Extreme Makeover without the surgical gore. |
Monday, February 12, 2007
The Truth About Beauty
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