National Geographic

Another domino!  It takes a village.

Today we are excited to announce that the National Geographic Society is now using recycled paper in their publications thanks to you and our very own Better Paper Project! Read the news release here.

Let's build on this momentum and take action now to move more publishers to recycled paper.

The thousands of petitions sent and actions taken by Green Americans made the difference. National Geographic is the 8th largest magazine in the US and has over 4 million subscribers. With their switch to recycled paper, we may have reached a tipping point in the magazine industry.

Now we need your help to move more publishers to recycled paper and save our forests. Check out the list of other magazines also using recycled paper on our Better Paper Project website. Are your favorite magazines on this list? If not, tell them to use recycled paper now.

National Geographic’s use of recycled paper in their magazines demonstrates that publications with world-class photography can use recycled paper without any compromise on quality. That means there are no excuses for any publishers to use virgin-fiber paper any longer.

The National Geographic Society has committed to using as much recycled paper in their magazines as possible. Their initial switch to paper with five percent post-consumer recycled content will:

• Lower their wood use by an equivalent of 26,000 trees.
• Use less energy – the savings equivalent to approximately 145 homes.
• Reduce their greenhouse gas emissions by the equivalent of 238 fewer cars each year.
• Lower their annual water consumption by about 19 Olympic sized swimming pools.
• Reduce their solid waste generation by about 33 fewer garbage trucks.

We continue to work with National Geographic to help them increase their recycled paper use while also spreading the news to the thousands of other magazines not yet using recycled paper. We would like your help.

Less than three percent of the over 15,000 US magazine titles regularly use recycled paper. Let’s take advantage of the momentum created by National Geographic switching to recycled paper and ask other publishers: What percentage of recycled paper is in your magazine?

Please ask them NOW!